Dubai has set a new target to double the media market’s contribution to the emirate’s GDP from 1 4 percent to 3 per cent by 2033
Sheikh Ahmed container Mohammed bin Rashid Al Maktoum, Secondly Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), chaired a conference to assess the field’s crucial performance signs, campaigns and digital makeover plans.
The evaluation comes as Dubai escalates efforts to align its media ecological community with the emirate’s broader advancement agenda and the vision of Sheikh Mohammed container Rashid Al Maktoum, Vice Head Of State, Prime Minister and Ruler of Dubai.
Dubai media targets
Sheikh Ahmed said Dubai’s media industry has significant potential to increase its financial influence, keeping in mind the value of solid public-private collaborations and clear governing structures to sustain development.
He attested the federal government’s commitment to providing the foundations needed for media business and institutions to introduce, range and contribute to the purposes of the Dubai Economic Agenda D 33
He stressed the need to accelerate digital makeover throughout Dubai’s media landscape, highlighting the market’s role in raising public awareness, sustaining Dubai’s future plans and reinforcing the emirate’s worldwide impact.
Equaling international technological changes, he said, requires sophisticated devices, nimble techniques and platforms capable of engaging audiences in the UAE and abroad.
Dubai Media Council evaluation
During the meeting, Sheikh Ahmed reviewed efficiency indications shaping the field’s roadmap to 2033 These consist of:
- Boosting the media market’s GDP contribution
- Boosting media exports
- Attracting foreign investment
- Establishing brand-new film and gaming committees
- Broadening the international reach of Dubai’s tactical communications
Concerns likewise consist of strengthening regional content manufacturing, supporting exclusive media companies, broadening incentives for skill, and growing audiences for Government of Dubai Media Workplace output at local and global levels.
Governing powers strengthened
Mona Al Marri, Vice Chairperson and Taking Care Of Director of the Dubai Media Council , claimed moving regulative oversight of Dubai’s media sector to the Council under Legislation No. (29 of 2024 has provided considerable impact.
She kept in mind that the broadened required makes it possible for the Council to execute media advancement intends successfully and according to international requirements, reinforcing Dubai’s setting as a centre for media creativity and a destination for worldwide talent.
She said the Council’s duty for providing licenses and permits, while making sure consistency with Emirati culture and values, provides the clear governing atmosphere called for to support competitiveness and innovation.
Broadening global reach
Nehal Badri, Secretary General of the Dubai Media Council, stated the Council increased its worldwide experience in 2025 by collaborating with international scholastic establishments to shape progressive media plans and develop future media ability.
She highlighted the launch of the initial Dubai Movie and Gamings Forum within the Arab Media Top 2025 and the facility of 2 brand-new bodies– the Dubai Movie Development Committee and the Dubai Pc Gaming Committee.
Ability development efforts included the Media Leadership Program, the Media Understanding Exchange Programme and the Emirati Media Ability Pledge, along with increased training collaborations with local and global media organisations.
DMI digital technique accepted
During the meeting, Sheikh Ahmed accepted Dubai Media Incorporated’s (DMI) incorporated digital approach and examined the progress of major transformation efforts, consisting of the expansion of its “Awaan” platform for tv material across regional, regional and global markets.
DMI detailed vital columns of its technique, including innovative web content development, original manufacturings, collaborations with modern technology leaders, and understandings driven by international market evaluation.
The method intends to enhance the organisation’s digital identification via around the world pertinent Emirati material, youth-focused storytelling and emerging layouts such as podcasts.
Participants of the DMI Youth Council for Dubai Media participated in the conference as component of initiatives to establish future Emirati media leaders under the National Young People Agenda 2031
Emirati media leaders
At the end of the conference, Sheikh Ahmed satisfied participants of DMI’s “Media Leader Programme– Emirati Photographer” and participants in the “Leaders Diploma Program” introduced in collaboration with IMI Media Academy and ILLAF Train UK. These efforts intend to furnish second- and third-tier nationwide leaders with global-standard media capabilities.
