The Dubai 3 Day Super Sale (3 DSS) ended an additional standout edition after delivering solid retail performance across malls, brands and purchasing areas.
Organised by Dubai Festivals and Retail Establishment (DFRE), the event attracted participation from greater than 500 brands and over 2, 000 outlets.
For the very first time in its history, the festival was extended to 5 days to suit heightened seasonal demand during the 54 th Eid Al Etihad. Very early indicators reveal double-digit growth in customer investing compared to the very same duration in 2015.
Dubai 3 Day Super Sale
This year’s edition additionally supplied a major uplift in late-night and over night purchasing during Dubai’s first-ever 24 Hour Sale, held solely at Dubai Festival City Mall
Sellers across the mall reported a 19 percent increase in tramp and a 36 percent rise in sales compared with the same period in 2014.
Fashion spending expanded 55 percent, while eating investing climbed 16 per cent, emphasizing strong customer appetite for extended-hours purchasing formats and allowing brand names to capture incremental sales outside conventional top durations.
Mohamed Feras, Acting Vice President– Retail Schedule and Advertising at DFRE, said: “The 3 Day Super Sale stays among Dubai’s most vibrant retail moments, driving effective consumer involvement, solid industrial uplift, and sustained momentum for the city’s retail sector.
“Prolonging the festival to 5 days in celebration of the 54 th Eid Al Etihad, and introducing the city’s first-ever 24 Hour Sale, permitted us to develop brand-new touchpoints for interaction that drove higher footfall, stronger investing, and remarkable value for residents and visitors alike.
“These results mirror Dubai’s continued stamina as an international retail center and reinforce our commitment to enhancing the city’s competition and financial effect in accordance with the ambitions of the D 33 schedule.”
Rising fashion invest
Hayssam Hajjar, Executive Supervisor– Regional Malls at Al-Futtaim Realty, claimed: “The 3 Day Super Sale has once more proven to be a game-changer for Dubai’s retail landscape, driving record-breaking footfall, enhanced sales, and heightened customer investing across our city.
“This year’s extensive event, consisting of the first-ever 24 -Hour Sale, not just unlocked phenomenal cost savings for buyers but additionally created a dynamic environment that invigorated our shopping centers and communities.
“The frustrating response, revealed by a 19 percent boost in tramp and a 36 per cent rise in sales contrasted to the same period last year, shows the crucial duty events like the 3 Day Super Sale play in accelerating development.
“In addition, style spending climbed by 55 per cent and eating investing by 16 per cent compared to in 2014, going to show how efforts like the 3 Day Super Sale are sustaining Dubai’s position as a worldwide retail hub. As we continue to introduce and supply outstanding experiences, we expect structure on this energy and driving even better impact in the future.”
With solid performance across significant shopping centers, retail groups and loyalty platforms, the extensive 3 DSS supplied a substantial increase to Dubai’s retail sector and wrapped up the 54 th Eid Al Etihad weekend break on a high-impact business note.
