The result notes a 16 77 percent rise over November 2024 and sets a new all-time month-to-month document for the merchant. Typical day-to-day sales likewise struck a record AED 29 21 m ($ 8 m), compared with AED 26 51 m ($ 7 26 m) in December 2024
November 2025 is currently the greatest of the seller’s nine record-breaking months this year, surpassing the previous month-to-month document of AED 821 m ($ 225 m) embeded in December 2024
Dubai Duty Free sales
Dubai Duty Free also went across the $ 2 bn sales mark by mid-November, underlining considerable business energy throughout the year. November 29 th was the highest sales day of 2025, reaching AED 37 55 m ($ 10 28 m).
Year-to-date sales increased to AED 7 75 bn ($ 2 13 bn), up 9 57 per cent compared with the exact same period last year.
Sales growth is estimated to have surpassed guest website traffic by 10 per cent, with Dubai Flight terminal readied to release final November passenger numbers later this month. This reflects the retailer’s strategy to enhance penetration, improve conversion and drive greater transaction worths.
Taking care of Supervisor of Dubai Task Free , Ramesh Cidambi, claimed: “November has been an amazing month for us and a specifying moment in our 42 -year background. Crossing the $ 2 bn mark by November 15 th and setting a new all-time monthly sales document is a great success.
“It takes a massive initiative to damage sales documents month after month, and yet that is what our operation has actually accomplished this year.
“I intend to particularly thank our Chairman, H.H. Sheikh Ahmed bin Saeed Al Maktoum, for his unwavering support to our service, and the success of our company over four decades would certainly not have been feasible without his assistance and leadership.”
Deal growth
Dubai Responsibility Free videotaped growth in both low-value and high-value deals. Sales from transactions valued at much less than AED 500 boosted by 1 35 per cent in number and 6 94 per cent in worth, adding 25 percent of overall sales. Transactions over AED 500 climbed by 15 16 percent in number and 20 54 percent in worth, accounting for the remaining 75 percent.
Fragrances remained the top-selling group with AED 160 58 m ($ 44 m) in sales, a 13 29 per cent boost sustained by strong need for new and unique scents.
Liquor delivered AED 103 59 m ($ 28 38 m), up 4 55 percent, while Gold created AED 87 67 m ($ 24 02 m), a 16 68 percent increase.
Cigarette published AED 85 99 m ($ 23 56 m), an 11 44 percent boost, partially driven by expanding need for heat-not-burn items.
Confectionery was the standout entertainer, rising 42 93 per cent to AED 83 29 m ($ 22 82 m)– an all-time record for the group. The “Dubai Chocolate” sector made up 42 86 percent of total confectionery sales, generating AED 35 69 m ($ 9 78 m) across nine brand names.
The leading product was the Patchi Pistachio Kunafa Bar, generated specifically for Dubai Task Free, which sold 223, 300 pieces worth AED 15 63 m ($ 4 28 m), standing for virtually half of section sales.
Electronics increased 13 60 percent to AED 67 22 m ($ 18 42 m), driven by document apple iphone 17 sales of AED 26 73 m ($ 7 32 m) from 5, 216 units sold.
High-end style
Deluxe Fashion continued its fast surge, expanding 40 32 per cent in November. The classification averaged 381 deals per day, with a 10 17 per cent rise in average deal worth.
Recently opened up Louis Vuitton and Cartier boutiques in Concourse A contributed to step-by-step development, while existing boutiques in Rout B maintained strong performance.
Concourse A posted a 37 89 percent sales rise, while Arrivals increased 14 27 per cent regardless of increased competitors. Al Maktoum International Airport (AMIA) departures videotaped a considerable 46 78 percent increase.
All global regions published growth in November. Sales to tourists departing to Europe rose by 23 57 per cent, the Russian region by 27 60 percent, Africa by 16 53 per cent, the Americas by 15 36 per cent and the Center East by 18 09 per cent. The Far East grew 14 28 percent, with China up 16 67 per cent. The Indian Sub-continent rose 6 32 percent and Australasia 1 01 percent.
Travellers to the Americas, Africa and Russian-speaking countries tape-recorded the highest invest per unique consumer, with sales going beyond AED 800 per shopper.
Record logistics ability
Dubai Obligation Free achieved a logistics milestone on November 30, delivering 1, 057 pallets to the production line in 75 journeys– having 12, 000 one-of-a-kind products and 650, 000 pieces of product. The capability to manage such volumes during a peak holiday weekend break underscores the operation’s effectiveness and strong retail execution.
Dubai Task Free is planning for the hectic joyful traveling season and its 42 nd anniversary on December 20 th, with special deals and congratulatory discount rates intended throughout its operations.
Cidambi added: “As we approach our 42 nd wedding anniversary, we are thrilled to welcome travelers with interesting experiences, unique promos, and the phenomenal solution that specifies Dubai Obligation Free.”
