Dubai Task Free noted its 42 nd anniversary with a standout trading performance, videotaping sales of Dhs 69 097 m (US$ 19 m) in simply 24 hours, driven by a 25 percent anniversary discount throughout a variety of product.
The wedding anniversary outcome stands for a 15 18 per cent boost, or Dhs 9 1 m (US$ 2 5 m), compared to the same day in 2015.
It also stands as the second-highest single sales day in Dubai Task Free’s background, falling simply Dhs 351, 000 short of the all-time document.
Dubai Duty Free sales
Sales momentum appeared across Dubai Task Free’s flight terminal operations, with robust results at both Dubai International Airport Terminal and Al Maktoum International Airport.
At Dubai International Airport, Terminal 3 generated the bulk of sales, while Incurable 1’s Rout D delivered Dhs 13 6 m ($ 3 73 m), marking a 9 14 per cent increase contrasted to 2024 At Al Maktoum International Flight terminal, anniversary day sales reached Dhs 1 073 m ($ 294, 242, representing a 50 percent increase year-on-year.
The anniversary success improves a strong 2025 for Dubai Task Free, which taped numerous record-breaking months throughout the year.
November provided the retailer’s highest-ever regular monthly performance, with sales of Dhs 876 56 m ($ 240 16 m). In December, Dubai Obligation Free also exceeded Dhs 8 billion in collective sales on December 9
The one-day wedding anniversary promotion set off extreme passenger involvement, as visitors capitalised on the limited-time discount throughout among the busiest travel durations of the year.
Sales by category
Perfumes once more emerged as the top-selling category on the wedding anniversary day, generating Dhs 17 455 m ($ 4 782 m) in sales, a 14 73 percent boost compared to the very same day in 2024 Dubai Obligation Free’s Millenniummaire and Best Shock promotions additionally confirmed a major draw, with combined ticket sales reaching Dhs 11 m ($ 3 01 m), sustained by a record 13, 589 on the internet deals, up from 8, 252 last year.
Watches followed with sales of Dhs 7 672 m ($ 2 102 m), representing a 42 88 percent increase. Alcohol and cosmetics ranked 4th and fifth, recording sales of Dhs 6 460 m ($ 1 770 m) and Dhs 4 534 m ($ 1 242 m), specifically.
Ramesh Cidambi, Managing Director of Dubai Obligation Free said: “Many thanks to solid passenger interaction and spending, the Dubai Duty Free group accomplished sales of over 69 m in a 24 -hour period, with 95, 784 transactions executed contrasted to 93, 251 on the exact same day last year.
“The wedding anniversary overall sale was double the pre-anniversary December standard of Dhs 30 m a day and I best regards give thanks to everybody for this amazing success that reflects the group’s capacity to manage enhanced need driven by the wedding anniversary discount on among the busiest travel days of the year.”
Very first introduced in 2003 to mark Dubai Responsibility Free’s 20 th anniversary, the annual anniversary promotion has actually come to be a fixture in the global traveling retail schedule.
The 25 per cent discount rate remains to bring in tourists from worldwide, much of whom plan journeys around 20 December to capitalize on the limited-time offer, consistently providing strong sales performance during height travel periods.
