Cenomi Centers has formally rebranded Nakheel Dammam Mall as Westfield Dammam, noting the very first property in its portfolio to take on the worldwide identified Westfield name.
The relocation enhances the mall’s position as a leading retail and recreation location in Saudi Arabia, with 292 shops and greater than 58, 000 sq m of gross leasable area.
The firm claimed the rebranding will boost consumer experience and build on an already strong international criterion of shopping, eating and amusement.
The change is additionally expected to attract international brands to enter Westfield Dammam– or the Eastern Province– for the very first time in the coming months.
According to Cenomi Centers, existing and prospective lessees have actually revealed solid enthusiasm, with increasing energy in lease renewals and noteworthy enjoyment amongst customers.
This rebranding marks the initial deployment of the Westfield brand under the calculated franchising collaboration signed in May in between Cenomi Centers and Unibail-Rodamco-Westfield (URW), the global owner and operator of Westfield shopping centres.
Under the arrangement, Cenomi Centers protected special rights to the Westfield brand name in Saudi Arabia, in addition to access to URW’s worldwide network, leasing experience, advertising capacities and retail-media systems.
Westfield Dammam shopping mall in Saudi Arabia
The business said this will sustain the development of next-generation retail and way of life experiences aligned with the Kingdom’s evolving consumer expectations.
Alison Rehill-Erguven, CHIEF EXECUTIVE OFFICER, Cenomi Centers, said: “We are extremely pleased to introduce Westfield Dammam , the first of our locations to lug the around the world acknowledged Westfield name. This milestone stands for the beginning of an exciting new period for retail in Saudi Arabia, as we bring the very best international brands and experiences to our customers.
“Together with Unibail-Rodamco-Westfield, we will set brand-new standards for buying and recreation, in accordance with the Kingdom’s Vision 2030 passions.”
Anne-Sophie Sancerre, Chief Client and Retail Officer, URW, said: “Dynamic, unique client experiences go to the heart of the Westfield brand, and we are delighted to deal with Cenomi Centers to bring that to customers in Saudi Arabia while supporting the Kingdom’s more comprehensive Vision 2030 ambitions.
“Together with Cenomi, we look forward to developing next-generation destinations that resonate deeply with Saudi customers while increasing the system of Westfield-branded facilities for stores and brands internationally.”
Cenomi Centers confirmed that the Dammam rebranding is the very first step in a wider change of its property profile. In 2026, the firm will release 2 brand-new front runner destinations– Westfield Jeddah and Westfield Riyadh– each intended to integrate signature Westfield design with leading global retail brands.
