The 2026 edition functions 18 major citywide festivals, first-rate collaborations and record-breaking projects created to reinforce Dubai’s standing as a global location for shopping, society and amusement.
The year-long program includes returning front runner occasions such as the 31 st version of the Dubai Shopping Festival (DSF) and Dubai Summer Shocks (DSS), together with a brand-new retail campaign– the Great Dubai Summer Season Sale.
Dubai sales and celebrations in 2026
The 2026 Retail Schedule builds on a period of remarkable efficiency. During its 30 th edition, DSF delivered first-rate buying, entertainment and rewards, granting more than AED 50 m ($ 13 6 m) in prizes to 1, 115 champions across 295 drawings.
DFRE’s survey of retailers showed DSS drove a 110 percent rise in typical investing from June to August, with 1, 200 participants winning AED 20 m ($ 5 4 m) in prizes with 180 drawings and 4, 000 promotions throughout 3, 800 electrical outlets.
Ahmed Al Khaja, CEO of DFRE, stated: “The 2026 Retail Schedule declares Dubai’s unwavering dedication to quality and diversity, as we proceed supplying world class experiences for locals and site visitors alike, while enhancing Dubai’s international credibility as a shopping, way of living, and social resources.
“We are happy for the ongoing assistance of our companions and stakeholders, whose collaboration contributes in bringing these unforgettable minutes to life and adds to the sustainable development of Dubai’s retail field.”
Considering that its creation in 2017, the Retail Schedule has joined greater than 1, 000 brand names and 4, 000 retail electrical outlets, driving billions in sales uplift, inspiring imagination across markets and cementing Dubai’s role as the area’s retail capital.
Major occasions and celebrations in 2026
The 2026 Retail Calendar consists of landmark moments such as the 10 th wedding anniversary of the Dubai Fitness Difficulty, Ramadan and Eid, Chinese New Year, Diwali (Festival of Lights), and the Dubai Esports and Games Festival– which in 2025 attracted 45, 000 fans, saw 3 8 m gamers contend across 90 events, and united 2, 000 sector specialists from 70 countries.
Various other highlights include:
- Dubai Purchasing Event (December 5, 2025– January 11, 2026: 31 st edition with drone and pyro shows featuring over 1, 000 drones, Car Season, e& & MOTB and reimagined experiences
- Chinese New Year (February 13– 22, 2026: Fireworks, eating experiences and typical celebrations
- Dubai Fashion Season (Q 1– Q 4 2026: Spring/Summer and Fall/Winter launches
- Ramadan & & Eid in Dubai (February 16– March 22, 2026: Evening markets, community events and festive retail offers
- The Great Online Sale: Three-day digital purchasing occasion with as much as 95 per cent off
- Dubai Esports and Games Festival (May 8– 24, 2026: Events, expositions, cosplay and video gaming showcases
- 3 -Day Super Sale: Twice-yearly citywide price cuts of up to 90 percent
- Dubai Summertime Shocks (July 3– August 30, 2026: Modesh World, mega drawings and Back-To-School campaigns, plus the brand-new Great Dubai Summer Sale
- Dubai Home Event (October 16– November 1, 2026: Furnishings, style and home remedy deals
- Diwali– Festival of Lights (November 2– 12, 2026: Gold promos, social performances and fireworks
- Dubai Physical Fitness Challenge (October 31 Oct– November 29, 2026: 30 × 30 tasks citywide
- Eid Al Etihad (November 30– December 3, 2026: National Day celebrations with fireworks, cultural activations and retail promos
Strengthening Dubai global retail ecosystem
Straightened with the Economic Schedule, D 33, the Retail Calendar strengthens the city’s setting as an international retail advancement center while supporting neighborhood interaction and tourist development.
With more than 1, 000 brand names and 4, 000 electrical outlets anticipated to get involved once again in 2026, DFRE expects even greater impact and deeper collaboration between the general public and private sectors.
